The Rise of Digital Signage Resellers and White Label Solutions

The digital signage market is a growing market and companies in different industries are using dynamic signage to improve customer interaction, simplify communication, and increase brand awareness. To the entrepreneurs and IT service providers who would like to take advantage of this trend, the role of Digital Signage Reseller or White Label Digital Signage Solutions is a good business opportunity.

What is the advantage of becoming a digital signage reseller?

A Digital Signage Reseller is a company that collaborates with well-known software vendors to provide digital signage services under their own brand or as a third-party service. The model does not require heavy initial investment in software development and enables the resellers to concentrate on sales, customization and customer support.

The Most Important Advantages of Becoming a Reseller:

1. Low Startup Costs- Resellers do not need to develop a platform, as they can use the existing software that has already proven to be reliable.

2. Scalability - Resellers do not have to worry about the infrastructure capacity limit as they can support small businesses as well as large businesses.

3. Recurring Revenue- Most digital signage vendors have subscription models, which means that they have a continuous income.

4. Customization & Branding- The White Label Digital Signage allows resellers to rebrand the software to their own name, and this increases credibility.

White label digital Signage: A game changer to resellers

White Label Digital Signage enables the reseller to sell a fully branded solution that does not require them to create the software. The provider manages the technology, updates, and technical support whereas the reseller is concerned with promotion, sale, and customer relations.

White Label Solutions benefits:

• Brand Consistency - Resellers have options to customize interface, logos and dashboards to their brand.

• Quicker Time-to-Market - The software is already developed and therefore the business can launch their services within a short time.

• No Technical Overhead -No in-house development team required to cut operational expenses.

• Flexible Pricing Models - Resellers are allowed to set their prices, and this boosts profit margins.

Reselling Digital Signage Industries

Digital signage has a wide range of application in practically all industries thus a reseller can exploit the business. Major industries are:

• Retail- To be used in promotions, way finding and interactive displays.

• Healthcare- patient data, scheduling appointments, and emergency notices.

• Hospitality- Digital menus, schedule of events and promotional material.

• Corporate Offices - Internal announcements, meeting room displays and employee updates.

• Education – Campus announcements, event schedule and interactive learning tools.

The Way to become a Successful Digital Signage Reseller

1. Select the Appropriate Software Provider – Find a partner that has an effective, expandable, and easy-to-use platform.

2. Find Your Niche- Find certain industries where digital signage can be of the most value.

3. Provide Bespoke Solutions- Sell packages that will fit the client requirements, e.g. interactive kiosks or cloud-based content management.

4. Offer Quality Support- Consistent customer service creates confidence and promotes long-term relationships.

5. Leverage Marketing Strategies - Use case studies, demos and testimonials to get potential clients.

Conclusion

Digital signage is on the rise, and it is a good time to join the market as a Digital Signage Reseller. Working with a White Label Digital Signage provider allows companies to provide the latest solutions to their customers under their brand name without having to deal with software development. In the correct strategy, resellers will be able to target many industries, get recurring income, and become an important part of the digital signage landscape.

Digital signage reselling is a low risk, high reward business model in a digital world no matter what type of service provider you are, a marketing agency or an entrepreneur. Begin to explore collaborations now and open the gates of exciting visual communication!